Fast food in American culture symbolizes the pursuit of the American Dream, reflecting the fast paced, convenience driven lifestyle many aspire to. However, it also exposes the economic and social challenges of achieving that dream.
Evidence of fast food can be found all the way back to Pompeii, but it obviously had a later start in America. Fast food itself took off because of the highway system that was built in the 1950s and the1960s. American’s started driving more than ever before and we rearranged our cities based on car travel, for better or worse”. (Diamond) To capitalize on this changing and expanding landscape, fast food business were developed to cater to the new “on-the-go” American lifestyle (Diamond). Starting with the first White Castle in the 1920’s, to McDonalds and Kentucky Fried Chicken businesses thrived and became more efficient. Drive through windows and more rapid streamlined production along with franchises allowed for even further expansion. These original founders of all the new fast-food companies represent exactly what we think of as the American dream- humble origins, growing up without money and can be successful later in life despite their struggles (Diamond). Fast food chains like McDonald’s and Burger King have become symbols of American culture, representing both success and excess (Ritzer). They symbolize American values of convenience and free enterprise, reflecting the nation’s focus on efficiency and economic opportunity. At the same time, their substantial portion sizes and marketing strategies highlight a culture of indulgence and abundance, illustrating the paradox of achieving success while engaging in excessive consumption (Ritzer). In the end, the fast-food culture exemplifies the unattainability of the American Dream for many, as the pursuit of convenience and success often leads to unintended consequences to our health and wellbeing.
With a hectic schedule that includes multiple jobs and kids involved in various sports, our family is constantly on the go. Finding time to prepare and enjoy home-cooked meals is a challenge, so fast food often becomes the most practical solution. It is not just about convenience; it’s about making sure everyone is fed and fueled for their activities, even if it means grabbing something quick between night classes for my mom to teach, dual enrollment classes for me to attend after school, and both my brother’s and my practices and games. While we understand the importance of healthy eating, fast food allows us to keep up with our busy lives without sacrificing the time we need for work and family commitments. If anything, we are the typical middle class American family where fast food has often come to our rescue.
Our family’s reliance on fast food mirrors a widespread cultural phenomenon where time constraints and the pressures of modern life make convenience a necessity rather than a choice. This personal experience underscores a larger narrative in American culture. The American Dream represents that pursuit of upward social mobility, the classic success story, or the idea of the self-made person. It often suggests the image of a house with a white picket fence, symbolizing economic independence and security. For many, the phrase is synonymous with the idea of America as the land of opportunity. (Churchwell)
The fast-paced lifestyle associated with the pursuit of success aligns closely with the convenience of fast food, as both emphasize efficiency and timesaving. In a society where reaching goals and advancing socially are often prioritized, individuals frequently find themselves balancing work, family, and personal aspirations with limited time. Fast food provides a quick and convenient meal option that fits into this busy routine without causing major disruptions (Schlosser; Ritzer). By offering a way to eat on the go, it allows people to remain focused on their objectives while minimizing the time spent on food preparation (Jabs ; Devine). As a result, fast food supports the demands of a fast-paced, success-driven lifestyle by ensuring that basic needs are met without compromising the ability to keep up with daily responsibilities (Rozin et al.).
The demand for quick, convenient meals, like fast food, is deeply connected to the pursuit of the American Dream, where long work hours and multiple jobs are often necessary to achieve upward mobility and financial stability. For many, the relentless drive to succeed and secure a better future means sacrificing time that would otherwise be spent on home-cooked meals. Fast food becomes an essential part of this lifestyle, offering a practical solution that allows individuals to maximize their productivity without interrupting their busy schedules. By providing a quick and effortless way to fuel up, fast food supports the relentless pace required to pursue economic goals, making it an integral part of the modern-day quest for the American Dream. Nestle tells us in her book Food Politics that when it comes to the mass production and consumption of food, strategic decisions are driven by economics and not science, not common sense, and not health of consumers (Nestle). With this drive, American health has been victimized by the fast-food movement. We live in this fast-paced world where almost anything can be obtained quickly (and we are used to speed and convenience), but this convenience can sometimes be harmful, particularly with food. Fast food chains prioritize speed, which often leads to unhealthy meals high in calories and fat compared to home-cooked options (Coyle). The affordability of unhealthy fast-food items, driven by the low costs of ingredients like corn syrup, makes them more appealing, especially in lower-income communities where healthy options are limited (Huzar). The excess of fast-food restaurants in neighborhoods contributes to poor dietary habits, especially among those with fewer resources, perpetuating a cycle of unhealthy eating (Coyle). This issue also extends to school cafeterias, where the availability and choice of food can significantly impact students’ health.
Fast food has historically provided a low-cost meal solution that fits within tight budgets in comparison to slow food sources, like farm to table meals and fresh ingredients. For individuals working multiple jobs or long hours in pursuit of financial stability and upward mobility, the affordability of fast food is a significant advantage (Schlosser). Compared to healthier meal options that can be more expensive due to the costs of fresh produce and nutritious ingredients, fast food offers a more budget-friendly alternative (Drewnowski). Achieving the American Dream often involves long work hours and a demanding schedule. Fast food’s convenience allows individuals to quickly obtain a meal without the time investment required for cooking and meal preparation. This efficiency aligns with the fast-paced lifestyle necessary to balance work and personal aspirations (Jabs; Devine). For many, financial constraints limit food choices, making fast food a practical option. The lower prices of fast-food items appeal to those managing limited resources, as they offer a substantial meal at a lower cost compared to healthier, often pricier, alternatives (Beaulac; Kristjansson; Cummins). While fast food helps manage immediate financial constraints, its long-term health impacts can contribute to further financial strain. Health issues resulting from a diet high in fast food can lead to increased medical expenses, perpetuating a cycle of financial and health challenges (Drewnowski).
Fast food has become a defining element of American culture, embodying the hustle of modern life and the challenges of achieving the American Dream. It reflects a lifestyle where efficiency and convenience are paramount, often at the expense of health and well-being. Personally, my family’s reliance on fast food highlights the practical necessity of quick meals amid our busy lives, but it also underscores the broader societal issues linked to striving for success in a time-strapped world. As we consider the future, it becomes crucial to question whether the American Dream is achievable in a society where speed and convenience often overshadow health and happiness. A shift toward sustainable practices and healthier living might be necessary to truly realize the promise of the American Dream
Works Cited
Books:
Bourdieu, Pierre. Distinction: A Social Critique of the Judgment of Taste. Routledge, 1984.
Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. Houghton Mifflin
Harcourt, 2001.
Nestle, Marion. Food Politics: How the Food Industry Influences Nutrition and Health.
University of California Press, 2007.
Ritzer, George. The McDonaldization of Society. SAGE Publications, 2014.
Websites/Journals:
Churchwell, Sarah. “A Brief History of the American Dream.” George W. Bush Presidential Center, 21 Nov. 2022, www.bushcenter.org/catalyst/state-of-the-american-dream/churchwell-history-of-the-american-dream.
Diamond, Anna. “A Crispy, Salty, American History of Fast Food.” Smithsonian.Com, Smithsonian Institution, 24 June 2019, www.smithsonianmag.com/history/crispy-salty-american-history-fast-food-180972459/#:~:text=Fast%20food%20%5Btook%20off%5D%20in,the%2Dgo%20kind%20of%20lifestyle.
Jabs, Jennifer, and Carol M. Devine. “Time scarcity and food choices: An overview.” Appetite, vol. 47, no. 2, Sept. 2006, pp. 196–204, https://doi.org/10.1016/j.appet.2006.02.014.
Rozin, Paul, et al. “Fast Food and Cultural Values.” Appetite, vol. 79, 2014, pp. 165-176.
Smith, Andrew F., editor. Encyclopedia of Junk Food and Fast Food. Greenwood Press, 2006.